Tag Archives: inhouse

Inhouse vs. agency

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The pro’s and con’s of inhousing (June 2019)

Moving marketing in-house: More control and speed or not worth the hassle? – Digiday
Brands taking marketing in-house has turned into quite the movement over the last year.
Bayer saved at least $10 million after taking programmatic in-house – Digiday
Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn’t looking back. After stripping out the GroupM agency…

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

Content First Approach

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“We are currently in a period of #transition towards a new paradigm of #communication. Brands like Mercedes and Net-a-Porter have fully embraced the #content-first approach,…”

https://www.thedrum.com/opinion/2019/05/10/what-consumer-demand-great-content-means-brands

“Whether brands choose to in-house or to out-source, partially or completely depends on culture and their attitude to innovation. However, both approaches respond to the power that consumers must curate their own media, editorial and commercial communication – and filter out anything that doesn’t satisfy their desire for great content. Quality will out.”