The pro’s and con’s of inhousing (June 2019)


“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”
The pro’s and con’s of inhousing (June 2019)
“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”
“We are currently in a period of #transition towards a new paradigm of #communication. Brands like Mercedes and Net-a-Porter have fully embraced the #content-first approach,…”
https://www.thedrum.com/opinion/2019/05/10/what-consumer-demand-great-content-means-brands
“Whether brands choose to in-house or to out-source, partially or completely depends on culture and their attitude to innovation. However, both approaches respond to the power that consumers must curate their own media, editorial and commercial communication – and filter out anything that doesn’t satisfy their desire for great content. Quality will out.”
Next to media buying and creative, now also logistics inhousing – for better UX and more control on the data coming from shipments and returns.