Tag Archives: google

SEO tools and Audit

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Tools to do research for Google Search Query, don’t know if this also works for YouTube Search Query

8 free keyword research tools for SEO (that beat their paid alternatives) – Marketing Land
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of dollars a …

And some useful pointers to do an audit for SEO and Google Search.

How to Do a Helpful SEO Audit in a Few Hours
Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing to look better for Google – Content Marketing Institute

Search and Video

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“People move through the purchase journey on their own terms, seamlessly shifting between search and video.” “Our research shows that, on average, advertisers who run YouTube video ads in addition to Google Search ads see 3% higher search conversion rates and a 4% lower search cost per acquisition compared to advertisers who run Google Search ads alone.”

Search, video, and the purchase journey
Discover the role of Google Search and YouTube video in the purchase journey, and how marketers can use one channel to influence the other.

keyword tools

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keywords you share with competitors

what keyword is good to put your content into?