Tag Archives: fashion

Outdoor Voices

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How to jump in a gap … combine #content with fashion and create a new movement. “Not only do people want to maintain a healthy lifestyle, but they also want to be seen as healthy and active by others. How better to do that than through your clothing?” “The way that people perceive one another is largely tied to their appearance.”

Outdoor Voices built a $100 million company by exploiting a market gap – Jilt
Outdoor Voices entered a crowded athleisure market and succeeded by finding and exploiting a gap in the market, redefining “active living” in the process.
Outdoor Voices — Technical Apparel for Recreation
Outdoor Voices is an active lifestyle brand that believes in freeing fitness from performance and embracing activity with ease, humor, and delight.
The Recreationalist – The Resource for Recreation
Featuring community-focused stories, inspiration, guides, and more, The Recreationalist is the Resource for Recreation.

Retail success during COVID

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How fashion shops stay afloat during COVID and even have great seasons.

Ondernemen in crisistijd: Drie maanden later bij House of Fred, de Rode Winkel en Bouclé Hommes et Femmes
INTERVIEW Aan het begin van de intelligente lockdown sprak FashionUnited met diverse ondernemers. De een riep private shopping in het leven, de an

Fast Fashion

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Think twice, what and where you buy matters and you can make the difference. “Fashion is a $2.4 trillion global sector that hires 70 million people worldwide and is the second biggest polluter after the oil industry.”

Stop buying crap, and companies will stop making crap
It’s hard to believe that our purchasing decisions have any impact on the fashion industry. But this week, we saw that they do.

Since 2000, the average number of times a consumer wears an item before throwing it away has dropped by 36%, and many people use a garment only eight to 10 times before chucking it. These habits are contributing to the destruction of the environment. Every year, 85% of all textiles produced end up in landfills or the ocean. And since most clothes these days are made from plastic-based synthetic fibers, these garments might take hundreds of years to decompose.

The North Face’s latest quest? Clothes that last forever
The North Face is sending its designers back to school to learn how to reuse, repair, and improve the longevity of the garments they make.

Nikes innovation

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“innovation must always come first for Nike to stay at the cutting edge. So it’s a constant balancing act between investing in the slow, deliberate process of developing technology and keeping up with the latest styles. “We’re very aware of trends, but in order to push forward on our innovation agenda, we work on long lead times,”