Empathy for content

How can we use empathy as a business advantage?

“Use empathy to power action. To go make things. Things that serve people’s needs. Things that brighten people’s days. Things that add value. Things that make people love your brand, because your brand is thinking about them.”

Yes, sure, embrace your big data; you need it in order to compete. But also hug your customers; you need them in order to win.

The One Marketing Buzzword You Should Actually Care About