Marketing spend in crisis

Why brand should keep up their marketing spend in times of crisis. Data proven advice.

Confirmation bias and data

About confirmation bias and data. Nice and long listen on how the Gamechangers Netflix documentary is an example by the book of highlighting and cherrypicking research, putting it out of context to showcase just one bright side of the vegan lifestyle. 

Don’t get me wrong… I am absolutely not against vegan or vega. Joe Rogan shares his open and honest mind, inquisitive for the bigger picture. Gotta love this guy for his podcast to broaden your own horizons. 

Social data for TVC

How the election teams in the USA are using social data to determine what to do on TV later on in the campaign. Credits to Digiday.

Trump is already doing some A/B testing on twitter…

The agile production model by Facebook explains the setup. Setup integrated production with all assets, test on social what works best, roll out on TV or hero campaign.

McDonalds beats BurgerKing

Great read on effectiveness and consistency by Mark Ritson. Always check the sales data before your final verdict.

Ethics and data

Why combining data with ethics and human common sense is so important

Insights for Strategy

Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver

in same category, what we can learn from Levi’s in the 80s.

Metallica and Spotify data


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“You have an artist like Metallica, who changes their setlist on a city-by-city basis just by looking at Spotify data to see, which the most popular songs happened to be in that city,” Ek said. “We’ve never before been at a place in time where you could make as many informed decisions and understand your audience as well as we can do now as an artist.”