“Consistency, relevance and strong branding are all essential to build creatively effective advertising campaigns, the marketers behind Aldi’s ‘A Christmas Carrot’ and Marmite’s ‘Flippin Tasty’ ads have revealed.”

‘Don’t be afraid of consistency’: Marketers on the driving factors behind effective advertising

The marketers behind two highly effective Unilever and Aldi ads explain what it takes to build a creatively effective campaign.