Their food for thought… Love the insights and honesty.
The top CMOs in the world share the campaigns they wish they had thought of
We asked some the brightest minds in advertising to share which campaigns were so good that they wish they had thought of them.
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“They might tell the CEO that brand awareness or consideration have gone up, but that isn’t what a chief executive wants to know. He wants to understand what marketing investment is doing to financial results. And that is an area too few marketers understand, according to Rajamannar.
the problem is that most marketers fall into one of two groups: they are either classically-trained and understand the 4Ps, consumer psychology and insight but lack knowledge on data and digital, or they are data-driven and digitally savvy but have a “shabby” understanding of the foundational principles of marketing.”
source: https://marketoonist.com/2018/08/roiofmarketing.html ,