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“Every time you see a #message from a #charity, they’ve probably paid to get it there. And advertising is not cheap.”
Mindshare is planning to release #free software that allows companies and individuals to #donate space in their #outofofficeemail messages for use by charities. (…) estimates this space could be worth £1 for every thousand emails – the equivalent of £51,000 worth of media space each day in the UK.”