Long, super interesting read on how brands need to shift and use cultural insights to become relevant. Must read for all strategists and marketers.

Branding in the Age of Social Media

A better alternative to branded content

Thanks to Anneke Schogt [IMA] for sharing

Read also: http://www.fleurwillemijn.com/insights-for-strategy/ on how Levi’s uses insight for explosive growth and how Jamie Oliver fails based on insights.