Tag Archives: branding
Branding in Social Media Age
Long, super interesting read on how brands need to shift and use cultural insights to become relevant. Must read for all strategists and marketers.
Thanks to Anneke Schogt [IMA] for sharing
Read also: http://www.fleurwillemijn.com/insights-for-strategy/ on how Levi’s uses insight for explosive growth and how Jamie Oliver fails based on insights.