Tag Archives: book

Reading is Candy for the Mind

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To inspire and to be inspired, to surprise and to be surprised, to broaden one’s mind and to gain that sparkling new energy.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order. Read more

  • ‘Start with Why’ by Simon Sinek
  • ‘Building a StoryBrand’ by Donald Miller
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘The Copywriter’s Handbook’ by Robert W. Bly
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
  • “The ONE Thing” by Gary Kelly and Jay Papasan
  • ‘Let my people go surfing’ by Yvon Chouinard
  • ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
  • ‘Life Scale’ by Brian Solis
  • ‘Thrive’ by Arianna Huffington
  • ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia 
  • ‘Good Strategy, bad strategy’ by Richard P. Rumelt
  • ‘Everybody writes’ by Ann Handley
  • ‘How to Win Friends and Influence People’ by Dale Carnegie
  • ‘Epic Content Marketing’ by Joe Pulizzi
  • ‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed
  • ‘Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day’ by Stephen R. Covey
  • ‘Don’t Sweat the Small Stuff’ by Richard Carlson
  • ‘The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues’ by Patrick M. Lencioni 
  • ‘Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs’ by John Doerr
  • ‘The Infinite Game’ by Simon Sinek
  • ‘Atomic Habits’ by James Clear
  • ‘Mindset: The New Psychology of Success’ by Carol S. Dweck
  • ‘Make Your Idea Matter: Stand out with a better story’ by Bernadette Jiwa
  • ‘Je kunt het maar één keer doen’ by Barbara van Beukering

Why you should read these books

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History of PurpleCow

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The origine of Purple Cow, with the homage to a Parisian baker.

“Ideas, bread, and books are all the same–they’re better when they’re shared. The posture of generosity and connection replaces a mindset of scarcity, and Lionel modeled this philosophy every day.”

Bread and books
Twenty years ago, I met the most famous baker in the world. I was in Paris for a speech, and visited Poilane, a bakery much smaller than its reputation would lead you to believe. I was hoping to ta…
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Real People AI

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How Blinkist uses #real #people to perfectionist their product. Modern #AI? “audio versions of our books-in-blinks was the number one most requested feature. And so we made it happen.”

 

How to write a book

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01 Introduction
Your instructor, James Patterson—currently the best-selling author in the world—lets you know what he has planned for your class and what you’ll need to learn to start writing your own best-sellers.

02 Passion + Habit
Getting into the proper mindset is an essential first step to writing a best-seller. This lesson explores James’s secrets for staying focused, productive, and motivated.

03 Raw Ideas
How do you recognize a great idea? How do you figure out if it’s worthy of your effort? James spells out the techniques he uses to generate his ideas and then separate the good ones from the less compelling ones.

04 Plot
With the right plot, your reader won’t be able to stop turning the pages. In this lesson, James measures out his unique approach to developing plot lines that keep readers wanting more.

05 Research
For James, conducting in-depth research not only makes his writing better, it also boosts his credibility with his readers. Find out when and how James conducts his research and how he incorporates it into his writing in a thoughtful way.

06 Outlines: Part 1
James’ secret weapon is a comprehensive outline. Learn how he sets himself up for a fast and successful first draft. No matter what, don’t skip this lesson!

07 Outlines: Part 2
James has never shown the outline for his best-seller Honeymoon to anyone (not even his publisher) until now. Follow along with the outline provided in your Class Workbook as James further explains his process.

08 Writer’s Block
Even when you’ve written as many books as James has (76 best sellers and counting), there’s still nothing scarier than staring at the blank page. Here’s how to conquer those fears.

09 Creating Characters
From Alex Cross to Michael Bennett, James has mastered the art of creating complex and memorable characters. Hero to villain, learn how to make your character stay with your reader well beyond the last page.

10 First Lines
Grab your reader’s attention quickly and make them hold on for dear life. James shares his tips for getting your reader hooked from the very first line.

11 Writing Dialogue
Dialogue should always push the story forward. Listen to James explain a few common dialogue pitfalls and easy ways to avoid them.

12 Building A Chapter
James is well known for his numerous short and snappy chapters. Learn how he propels the reader through the book with an outline as his roadmap.

13 Writing Suspense
The secret to suspense is…

14 Ending The Book
We’ve all read great books with terrible endings. Of the infinite possible endings, learn how James chooses the right one.

15 Editing
James is liberal with a red pen; his editing is key to keeping the reader engaged. Learn how to trim the fat with our interactive editing assignment.

16 Working With A Co-Author
When does James decide to use a co-author and is it a true collaboration? In this lesson, we meet two of his most trusted co-authors who share their process for making a collaboration truly successful.

17 Getting Published
Author of 76 best-sellers and holder of the Guinness World Record for the first person to sell over 1 million eBooks, James knows a thing or two about getting published. In this lesson he shares what he’s learned.

18 Book Titles And Covers
Readers do judge books by their covers. What should they think about yours?

19 Marketing The Patterson Way
Before publishing his first book, James was an executive at a top ad agency in New York. Find out what James learned from his time in advertising and how he used it to change the book marketing game.

20 Hollywood
What happens when Hollywood takes an interest in your story? Sit back and listen as James shares the best and worst moments from his time on the set.

21 Personal Story
Every master begins as a student. James shares his long, winding path to becoming the world’s best-selling author.

22 Closing
You’ve been given the tools to help write your next book. Now what?