An explanation by IG on how their algorithm and search work.
Nice read on how IG created its’ algorithm. Among ‘relationship’ the monitor the option ‘save’. First time for me I hear about the ‘save’ as a paramter.
The algorithm assumes that people who’ve interacted with your account in the past will be interested in your new content. So when it decides whether to show a post to one of your followers, it evaluates your relationship:
• Do you follow each other?
• Did they search for you by name?
• Do you message each other, or leave comments?
• Do you tag each other in your posts?
• Do they save your posts?”
How to handle the changes in algorithms and what it means for your content
1. What’s going to go viral, will go viral: focus on creating high-quality content
2. Understand the full picture of personal sharing. Like we mentioned, only a fraction of shares will come from your Facebook Page. You need to understand the full scope of who is sharing your content, and when and where
3. Diversify. Other platforms are becoming ideal for distribution, like LinkedIn and messaging apps
4. Cultivate a community. Whether it’s through Facebook Groups, your social accounts, or online, and offline, you want your audience to both trust your content and come to you as part of their daily routine, rather than passively
5. Start a conversation. When we spoke to ATTN:’s co-founder, Matthew Segal, he told us, “We try to approach through a conversational viewpoint. We obsess over giving context to issues as opposed to just summarizing ‘here’s what happened today’, or giving a partisan viewpoint. What does this mean for you, why should you care, and how can we make this as entertaining as possible?”
6. Find the emotional threads. Social is inherently emotional. Find the stories that provoke strong feelings in your audience, and tease out those super-charged moments on social