Tag Archives: agency

Inhouse vs. agency

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The pro’s and con’s of inhousing (June 2019)

Moving marketing in-house: More control and speed or not worth the hassle? – Digiday
Brands taking marketing in-house has turned into quite the movement over the last year.
Bayer saved at least $10 million after taking programmatic in-house – Digiday
Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn’t looking back. After stripping out the GroupM agency…

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

Agency management

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Clients are to blame on agency behavior and transparancy

interview with CMO RBS on Digiday

Royal Bank of Scotland’s David Wheldon: Clients are to blame for agency transparency issues – Digiday
Royal Bank of Sccotland’s David Whelon said advertisers do more harm than good when they drag as much margin as they can from the coffers of agencies.

Agency client relationship on Strategy

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“Clients spend too much time, money and effort in the wrong places,” said one European planner “— all driven by the fear of being left behind. Living in this stressed state they’ve forgotten how to be a good purchaser of creative services.”

From agency to clientside: media

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Many agencies are also viewed as being slow to adapt to the accelerated pace of the digital revolution, which has recently led management and finance consultancies such as Accenture and Deloitte to step in and meet brands’ needs for technological and data expertise. If the chief media officer position continues to see healthy growth, more brands might poach talent from agencies to strengthen their in-house services — another trend that’s recently put a greater dent in the agency business. This point additionally underscores how not just agencies but also brands are struggling with digital disruption and modern marketing demands, which has resulted in serious volatility with top executive positions such as the CMO.