“Facebook’s head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging.” “During the game, other brands also voiced support for various causes as purpose-driven marketing gained prominence. Budweiser and 84 Lumber both aired spots on immigration, Audi promoted equal pay for women and Kia promoted environmentally friendly cars.”

Facebook’s Head of Advertising Says Purpose-Driven Marketing Won’t Slow Down