How to jump in a gap … combine #content with fashion and create a new movement. “Not only do people want to maintain a healthy lifestyle, but they also want to be seen as healthy and active by others. How better to do that than through your clothing?” “The way that people perceive one another is largely tied to their appearance.”
Outdoor Voices built a $100 million company by exploiting a market gap – Jilt
Outdoor Voices entered a crowded athleisure market and succeeded by finding and exploiting a gap in the market, redefining “active living” in the process.
