Great example of telling your mission, purpose. And the news section. https://about.nike.com/ , https://news.nike.com/
Read Nike’s Mission Statement and find information about NIKE, Inc. innovation, sustainability, community impact and more
We strive to expand human potential by creating groundbreaking sport innovations; by making our products more sustainably; by building a creative and diverse global team; and by making a positive impact in communities where we live and work.