#instagram #lessons from The Guardian: nearly 860,000 followers, up 57% from a year ago. More interestingly, 60% of those who follow links to the Guardian’s site are new to the publisher.
“The content is a mix of original content made specifically for Instagram and existing assets — many of which are images pulled from major news stories and compiled into galleries to help tell the story in images.”
How the Guardian’s Instagram strategy is winning new readers