Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver
Jamie’s Italian collapse shows brands must build for the future, not just the now
News of Jamie’s Italian going into administration this week has been a long time coming; as we’ve seen with wider competitors like Byron and Prezzo, restaurant closings in the casual dining sector have been a direct result of the brands struggling to move with the ever-changing market and consumer e…
in same category, what we can learn from Levi’s in the 80s.
How Levi’s ‘Laundrette’ ad led to an 800% sales boost
The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.