The pro’s and con’s of inhousing (June 2019)

Moving marketing in-house: More control and speed or not worth the hassle? – Digiday

Brands taking marketing in-house has turned into quite the movement over the last year.

Bayer saved at least $10 million after taking programmatic in-house – Digiday

Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn’t looking back. After stripping out the GroupM agency…

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Report: Why Nike, Mars and others are taking influencer marketing in-house

More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.