How to fix mediocre content

How to fix your content and stand out: “It wasn’t total crap. In some ways, it was worse: it was mediocre…” “It’s simply to work harder to do this hard thing better.”

  • “Figure out what ‘better’ content means,
  • Fight lazy,
  • Reject comfort,
  • Co-experiment,
  • Flex new formats,
  • Go higher (also known as deeper),
  • Go granular,
  • Slow the hell down,
  • Value talent,
  • Bring your stakeholders along.”

Did Crap come true? How to fight the content marketing deluge

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