How to fix your content and stand out: “It wasn’t total crap. In some ways, it was worse: it was mediocre…” “It’s simply to work harder to do this hard thing better.”
- “Figure out what ‘better’ content means,
- Fight lazy,
- Reject comfort,
- Co-experiment,
- Flex new formats,
- Go higher (also known as deeper),
- Go granular,
- Slow the hell down,
- Value talent,
- Bring your stakeholders along.”
Did Crap come true? How to fight the content marketing deluge