How to fix your content and stand out: “It wasn’t total crap. In some ways, it was worse: it was mediocre…” “It’s simply to work harder to do this hard thing better.”

• “Figure out what ‘better’ content means,
• Fight lazy,
• Reject comfort,
• Co-experiment,
• Flex new formats,
• Go higher (also known as deeper),
• Go granular,
• Slow the hell down,
• Value talent,
• Bring your stakeholders along.”

Did Crap come true? How to fight the content marketing deluge