high-quality content, regardless of the subject, meets most of the following standards:
- Provides value to readers by offering information about a topic they care about or are looking for
- Has purpose; it informs, educates, entertains, inspires
- Is original and brings new ideas and perspectives to the conversation
- Has credibility and offers insight
- Triggers an emotional response
- Is well-written and grammatically correct
How a Journalist Constructs an Article that Google Will Love