High quality content

high-quality content, regardless of the subject, meets most of the following standards:

  • Provides value to readers by offering information about a topic they care about or are looking for
  • Has purpose; it informs, educates, entertains, inspires
  • Is original and brings new ideas and perspectives to the conversation
  • Has credibility and offers insight
  • Triggers an emotional response
  • Is well-written and grammatically correct

How a Journalist Constructs an Article that Google Will Love

 

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