high-quality content, regardless of the subject, meets most of the following standards:

• Provides value to readers by offering information about a topic they care about or are looking for
• Has purpose; it informs, educates, entertains, inspires
• Is original and brings new ideas and perspectives to the conversation
• Has credibility and offers insight
• Triggers an emotional response
• Is well-written and grammatically correct

How a Journalist Constructs an Article that Google Will Love