Goal GampPlan A Adidas

The goal of GamePlan A is not, however, to drive readers to eventually purchase running shoes or track jackets.

Rather, it’s to engage and retain employees, and build a unifying company culture through content that “tackles work-life with an athlete’s heart,” according to Director of Content Strategy and Content Marketing, Frank Thomas.

Why Company Culture is MVP of adidas’ Content Strategy: Q+A with Frank Thomas


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