Facebook / IG Q1 2019

FB is still growing, overview statistics, stats, analytics for Q1 2019

source: https://techcrunch.com/2019/04/24/facebook-earnings-q1-2019/

All you need to know about Instagram. Nice stats, overview average likes, engagement rates, video versus other content, influencers and more. Interesting report with great analytics to use in a deck. Source of the report: https://blog.hubspot.com/marketing/instagram-stats

source: https://www.digitalinformationworld.com/2019/04/facebook-whatsapp-instagram-stories-500-million-daily-active-users.html

source: https://techcrunch.com/2019/04/24/facebook-stories-500-million/

Instagram stats and ‘weetjes’

Sources and credits: https://blog.hubspot.com/marketing/instagram-stats

Instagrams growth

1. The Instagram community has grown from 90 million monthly active users in January 2013 to 1 billion monthly active users as of June 2018. 

2. Instagram’s more than 500 million active users place it well ahead of Twitter (326 million active users) Snapchat (150 million active users), and Pinterest (250 million active users).  

3. The proportion of online adults who use Instagram has grown by nearly 400% since Pew Research Center first started tracking social media platform adoption in 2012. 

4. Instagram’s user base is growing far faster than social network usage in general in the U.S. However, Instagram is projected to grow more slowly in the next few years, from 13.1% growth in 2018 to 4% in 2022.  

5. Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 million users — almost double the incremental users expected for Twitter, and far more than any other social platform tracked.  

6. In 2019, nearly 25% of Facebook’s total ad revenue is expected to come from Instagram. By 2020, Instagram’s share of that revenue will grow to 30% globally.  

7. Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. 

8. Other than Instagram’s own account, the most-followed Instagram account as of January 2019 is run by professional soccer player Cristiano Ronaldo, followed by celebrities Selena Gomez, Ariana Grande, and Dwayne (The Rock) Johnson.  

Audience & Demographics

9. 72% of teenagers use Instagram and nearly as many (69%) use Snapchat. Both have increased by more than 20% since 2015.  

10. 35% of adult internet users used Instagram in 2018, up from 26% in September 2014.  

11. 71% of young adults (ages 18–24) used Instagram in 2018, compared with 37% who did so in 2013.  

12. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. This 60% figure reflects a 9-point increase from 2016, when 51% of Instagram users reported visiting the site on a daily basis.  

13. More than one-third of Instagram users have used their mobile devices to buy something online — 70% more likely than people who are not on Instagram.  

14. On average, women make up 56% of Instagram’s user base in Latin America.  

15. More than 80% of Instagram’s user base consists of people living outside of the U.S.  

16. As of January 2019, the countries with the most Instagram users are the U.S. (121 million), India (71 million), and Brazil (64 million). 

Brand Adoption

17. Businesses that are on Instagram get up to 37% of their total impressions from Instagram Stories, the ethereal content that users can publish separate from their feed and disappears after 24 hours.  

18. Eight of the top 15 most followed brands on Instagram are in the business of retail.  

19. Approximately 80% of all Instagram users follow a business on Instagram.  

20. In a 2018 study, the higher education industry had the highest engagement rate of any other industry per post on Instagram, at 3.39%. Second was sports teams at 2.28%, and third was nonprofits at 2.14%.  

Instagram Post Content

21. More than 100 million photos and videos are shared on Instagram each day.  

22. On Instagram, photos showing faces get 38% more Likes than photos not showing faces.  

23. In a study of 8 million Instagram images, images with a single dominant color generate 17% more Likes than images with multiple dominant colors.  

24. On Instagram, images with a high amount of negative space generate 29% more Likes than those with minimal negative space.  

25. On Instagram, images featuring blue as the dominant color generate 24% more Likes than images that are predominantly red.  

26. There’s little correlation between caption text length and engagement rate on Instagram.  

27. When Instagram first introduced video in June 2013, more than 5 million were shared in the first 24 hours.  

28. One in four ads on Instagram is a video.  

29. In a study of 100 top brands, the brands’ Instagram captions averaged 2.5 hashtags per post.  

30. In one study, posts with nine to 12 hashtags received more engagement than posts with any other number of hashtags.  

31. Instagram posts that include hashtags between 21 and 24 characters in length perform better than average.  

32. Posts tagged with a location see 79% higher engagement than posts not tagged with a location.  

33. The red heart is the most frequently shared emoji on Instagram, which is shared 79% more than the next most popular symbol, a smiling face with heart eyes.  

34. Four of the top five most popular emojis are positive smiley faces (including the laughing-so-hard-I’m-crying icon). If you look at the top 20 emojis, smileys comprise half.  

35. The American flag is the only flag emoji to break the top 100, ranking #59. The next most popular flag comes from Italy, ranked #125, followed by the French flag at #160 and the Japanese flag at #166.  

36. Pizza is the most popular Instagrammed food, behind sushi and steak.  

Instagram Posting Strategy

37. In a study of 55 brands, all brands posted an average of 1.5 times per day.  

38. The best time to post on Instagram is Thursday between 5 a.m. and 11 a.m. in your respective time zone.   

39. The most common posting frequency for brands on Instagram is 11–20 times per month, with almost one-third of companies measured falling into that bucket.  

40. 90% of the Interbrand 100 companies now have Instagram accounts. Of all 100 companies, 80% post at least one Instagram photo or video per week.  

41. Many posts by top brands take more than 19 hours to hit 50% of their total comments, and another 10% of comments coming after 19 days.  

42. Many posts continue to receive low-level engagement for days and weeks after posting. Most brand posts continue to receive Likes and comments 18–24 hours after posting, just at a slower clip than the initial fast pace.  

43. While Instagram is still by far the best social network for organic engagement, its per-follower interaction rate of 2.2% is barely half what it was in 2014.  

Sources and credits: https://blog.hubspot.com/marketing/instagram-stats

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