Content Strategy

Key Elements of a Documented Content Strategy

  • Define Business Objectives and KPIs
  • Identify Your Target Audience
  • Plan How You’ll Create Content – organizations hierarchy, workflow with roles and responsibilities
  • Create Exceptional Content:Article headline, Images, Content pillar, Internal tags you will associate with the piece, Format, Source (licensed, original), Evergreen or seasonal, CTA + editorial calendar format
  • KPI to measure success
  • Distribute Your Content
  • Measure KPIs

How to Create a Documented Content Marketing Strategy


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