Key Elements of a Documented Content Strategy
- Define Business Objectives and KPIs
- Identify Your Target Audience
- Plan How You’ll Create Content – organizations hierarchy, workflow with roles and responsibilities
- Create Exceptional Content:Article headline, Images, Content pillar, Internal tags you will associate with the piece, Format, Source (licensed, original), Evergreen or seasonal, CTA + editorial calendar format
- KPI to measure success
- Distribute Your Content
- Measure KPIs