Instead of saying: “We’re going to target this audience.”
Ask: “Who are the people we can help?”

Instead of saying: “We’re going to ‘do content marketing because everyone else is doing it.’
Ask: “How can we help people in a way no one else is?”

Instead of saying: “We need more leads!”
Ask: “How can we focus on building an audience which wants to hear from us?”

Instead of saying: “Look at our shares, ‘likes,’ and traffic.”
Ask: “How can we measure the impact of the audience we’re building?”

4 Ways to Shift Your Thinking to Truly Focus on Your Audience