Social commerce: The future of how consumers interact with brands
How boredom can lead to your most brilliant ideas
Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It’s because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.
copy pasted from Daniel Abrahams LI post
Organic reach = Build a business at zero cost.
Here’s 8 tips to boost your organic reach:
1. Publish content with high potential dwell time
2. Make content about your audience
3. Write for the “see more” click
4. Keep users on the platform
5. Invite comments
6. Reply to every comment
7. Thank people who share your content
8. Support your posts within the first 60 minutes
Organic reach is a game played against the algorithm.
Learn how to win with my secret tips.
“Consistency, relevance and strong branding are all essential to build creatively effective advertising campaigns, the marketers behind Aldi’s ‘A Christmas Carrot’ and Marmite’s ‘Flippin Tasty’ ads have revealed.”
We all know Oatly, the oat milk brand that raises the bar in creativity and is sold out everywhere. Oatly is not just a short-term hit; it has been growing like crazy over the past years and is expected to stay thanks to the lifestyle-driven purpose and them having fun creating content and interacting with their audiences.
Check out their socials, especially LinkedIn, where they engage very naturally with the business audiences. Be surprised by the content on the packaging; it changes frequently and tells an important story. Google on their DOOH content and their amazing abris. It’s a love brand, and its content is the benchmark for ‘creativity having fun’.
Somewhere I read they have a content team of 52 people. Unfortunately, I can’t find the source anymore. This shows that if you want to excel with content, you have to invest wisely.
Next to their huge team, they are rebellious. Quote: ‘what if I were to get rid of the marketing department entirely? That would create a whole lot of room to have some fun. After all, they are always ruining my work. Suddenly, creative people stood at the helm of a food company.’
Below is a copy-paste inspiring read on Oatlys’ decisions and how they became a lifestyle brand instead of a product-driven brand. Stolen with pride and giving credits where credits are due.
It’s worth the long read.
How to get to the story of your brand? 7 simple steps. See the picture below.
Summarize this in a oneliner. Note from great video by Donald Miller https://www.youtube.com/watch?v=HFergI0UOAs
- identity your customers’ problem. open with their problem, not with yourself. what is their problem you are going to solve?
‘most business struggle with… ”you know a lot of people ….’
be specific, do not be vague, no jargon. do keep it simple and to the point
make sure it is a pain point ‘that’s me, I have that’
soundbite: make it shore
Most businesses struggle to talk about what they offer, …
Pet owners are concerned about what their pets are really eating, …
Most people can’t get their head around their future, …
Nobody likes to haggle with a car salesman, …
- explain your plan to help them. here is what we do that solves your problem. ‘I help them… ‘ ‘ we have he product’
make it feel like a new idea
make it understandable
make it brief
… we have a process that helps them clarify their message, …
… so we source our pet food from trusted, local vendors, …
… so we created a financial map that puts all your info on a weekly dashboard, …
… so we removed the salesman entirely. you can choose and test drive a car hassle-free, …
- successful ending to the story. happy ending
make it the ‘controlling idea’ of your business. the motivator of the company
make it about the benefit, make it tangible
makke it something they want
make it brief
… so their companies start growing again.
… which ensures your pet stays happy and healthy.
… giving your peace of mind about your finances.
… so you have a peaceful experience getting the car you want.
MEMORIZE IT, follow by a call to action.
Practice with strangers, tell them your oneliner and ask them what they think you do.
How Asics developed running shoes specific for females.
‘Until recently, most running shoes for women were just smaller versions of men’s shoes. But as we come to understand the structural and hormonal differences between men and women, running shoes are fast becoming more female-friendly.
Over the past decade, scientific research has shown that women have different gait patterns and lower-limb biomechanics than men. This means that the way women run is significantly different, and it also helps explain why female runners have distinct injury patterns. ASICS is taking a gender-specific approach to designing running shoes, with the aim of improving women’s performance, comfort and safety.’
Stats on the state of influencer marketing in 2019
Aim for average and you’ll serve no one well
“They recruited 4,063 pilots from Wright Air Force Base, Ohio and measured them on 140 different metrics in order to estimate the size of the average pilot in 1950.
Daniels isolated the 10 most important variables – things like shoe size and leg length – and looked at how many pilots were average on all counts. He generously defined average as the 30% of people nearest to the mean.
The answer? Zero. There wasn’t a single pilot average on all metrics. Even when Daniels analysed just three metrics, only 3.5% of pilots were average on all counts.
Daniels concluded that the search for an average pilot was pointless. There was no such person. If you designed for the average user, then the result was perfectly suited to no-one.“
The importance of data. Nike expands and acquires a data tech company for further digital expansion.