Tips, tricks and some more information on IG Guides.
For social commerce, think about deep linking to your app instead of to your www.
“To deliver frictionless experiences across their mobile site and app, the marketing and product teams aligned on implementing deep links — a seamless technology that directs users to their app. Deep linking cohesively connected their webpages to their corresponding app pages, giving users a unified shopping experience.”
The color of the year.
An explanation by IG on how their algorithm and search work.
My 15 favorite cases, please check the link for all Cannes Lions Grand Prix winners: https://www.campaignlive.co.uk/article/cannes-lions-2021-grand-prix-winners/1720433
Brand Experience and Activation
Creative DataContinue reading
The 14 (or 11) tips for a marketing plan by Mark Ritson.
Shopping Made Social – How brands should be approaching Social Commerce in 2021.
1) Build social commerce content with your community: in China, social commerce is responsible for 30% of ecommerce (in the US 3%)
2) Drive cult products on the right platforms: partner and hook up with community content
3) Augmented Reality: bridging the gap between entertainment and shopping
However, for new businesses looking for wordpress hosting near them we recommend taking a look at their site and schedule an appointment to ask professionals the best tips on website building and improving exposure online.
How to get to the story of your brand? 7 simple steps. See the picture below.
Summarize this in a oneliner. Note from great video by Donald Miller https://www.youtube.com/watch?v=HFergI0UOAs
- identity your customers’ problem. open with their problem, not with yourself. what is their problem you are going to solve?
‘most business struggle with… ”you know a lot of people ….’
be specific, do not be vague, no jargon. do keep it simple and to the point
make sure it is a pain point ‘that’s me, I have that’
soundbite: make it shore
Most businesses struggle to talk about what they offer, …
Pet owners are concerned about what their pets are really eating, …
Most people can’t get their head around their future, …
Nobody likes to haggle with a car salesman, …
- explain your plan to help them. here is what we do that solves your problem. ‘I help them… ‘ ‘ we have he product’
make it feel like a new idea
make it understandable
make it brief
… we have a process that helps them clarify their message, …
… so we source our pet food from trusted, local vendors, …
… so we created a financial map that puts all your info on a weekly dashboard, …
… so we removed the salesman entirely. you can choose and test drive a car hassle-free, …
- successful ending to the story. happy ending
make it the ‘controlling idea’ of your business. the motivator of the company
make it about the benefit, make it tangible
makke it something they want
make it brief
… so their companies start growing again.
… which ensures your pet stays happy and healthy.
… giving your peace of mind about your finances.
… so you have a peaceful experience getting the car you want.
MEMORIZE IT, follow by a call to action.
Practice with strangers, tell them your oneliner and ask them what they think you do.
“there’s a new form of hidden messages taking hold in ads: educational Easter eggs of a sort that are hiding in plain sight.
Sandy Hook Promise’s PSA “Evan” certainly brought global awareness to the tactic by telling the story of a high school romance that’s abruptly derailed a school shooting. In that video, from BBDO New York, we learn at the end that “warning signs” about the shooter were hidden throughout the clip.
Today we saw another example: a soaringly cinematic ad for a Danish optical brand.
The spot is a beautiful short film about children’s imaginations, but it also has its own hidden warning signs.
Love this. Source: jamesclear.com
“The way someone else perceives what you do is a result of their own experiences (which you can’t control), their own preferences (which you can’t predict), and their own expectations (which you don’t set).
If your choices don’t match their expectations that is their concern, not yours.”
“A recipe for getting more out of what you read:
Start more books. Quit most of them. Read the great ones twice.”
“Books for mindset.
Quiet time to think for strategy.
Conversations with successful peers for tactics.”Continue reading