the cheatsheet for 2023
Share of organic Goolge Seach by Les Binet
A link to the superclear webinar by Les Binet. In the first few minutes, he explains why the combination between short-term activation and long-term matters. Must view for everyone who’s involved in marketing social advertising and content.
Social commerce: The future of how consumers interact with brands
“…Gen Z are hyper-aware of the friction they are encountering when making a search. Google’s results currently feature a lot of fluff, and it’s this fluff that is reducing efficiency, turning off Gen Z users in the process. However, when Gen Z attempt those same searches on TikTok, they are greeted with the information they require in a more simple, effective way, without the bloat and friction.”
tx to Osman Polat for sharing the link
How boredom can lead to your most brilliant ideas
Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It’s because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.
copy pasted from Daniel Abrahams LI post
Organic reach = Build a business at zero cost.
Here’s 8 tips to boost your organic reach:
1. Publish content with high potential dwell time
2. Make content about your audience
3. Write for the “see more” click
4. Keep users on the platform
5. Invite comments
6. Reply to every comment
7. Thank people who share your content
8. Support your posts within the first 60 minutes
Organic reach is a game played against the algorithm.
Learn how to win with my secret tips.
“Consistency, relevance and strong branding are all essential to build creatively effective advertising campaigns, the marketers behind Aldi’s ‘A Christmas Carrot’ and Marmite’s ‘Flippin Tasty’ ads have revealed.”