“Content marketers can learn from IKEA’s hands-on, multimedia approach by making an effort to understand their audience’s wants and needs, and developing their own ways of putting a face to the faceless consumer. Also, putting Keanu Reeves in a blonde wig to play a Swedish record producer is just a much more exciting content strategy than, “Hey, here’s a cool chair.”

IKEAs mission: to improve people’s everyday lives. Read of the brand’s exemplary content marketing efforts, which are many and varied and all revolve around their mission.


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