Content that attracts shares and links; five content formats that have potential to achieve both links and shares:

1.Authoritative content that answers popular questions, such as “what is?”
2.Strong opinion posts and political posts
3.Content that provides original research and insights
4.Content that leverages a trending topic but also provides practical insights
5.Authoritative news content on new products or developments

+ a targeted email to our audience can drive far more traffic than social sharing

Summary: Social sharing is not a content amplification strategy. Even high shares and mentions by influencers do not mean your content will gain links, build authority, or drive traffic. Content amplification is as important as content creation, possibly more so. Thus, for every piece of content you need an amplification strategy.


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