“if you don’t have a documented content strategy, there’s a good chance you don’t have a clear sense of your goals.” Why it is so important to have a content strategy; define who you are (humanizing your brand), define your audience and their needs (outside in), set up your identity (tov, lexicon, visual id), set your goals with funnel and CTA and than… define help, hub, hero and evergreen content + seeding strategy. Wanna know more? Contact me :) #memarketing
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