A link to the superclear webinar by Les Binet. In the first few minutes, he explains why the combination between short-term activation and long-term matters. Must view for everyone who’s involved in marketing social advertising and content.
Gen Z shifts to #TikTok for #search instead of Google. Interesting read and good to be aware, yes, this is for you, the more traditional #marketing and #content ppl ;)
“…Gen Z are hyper-aware of the friction they are encountering when making a search. Google’s results currently feature a lot of fluff, and it’s this fluff that is reducing efficiency, turning off Gen Z users in the process. However, when Gen Z attempt those same searches on TikTok, they are greeted with the information they require in a more simple, effective way, without the bloat and friction.”
Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular? It’s because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems. Learn to love being bored as Manoush Zomorodi explains the connection between spacing out and creativity.
1. Publish content with high potential dwell time 2. Make content about your audience 3. Write for the “see more” click 4. Keep users on the platform 5. Invite comments 6. Reply to every comment 7. Thank people who share your content 8. Support your posts within the first 60 minutes
Organic reach is a game played against the algorithm.
“Consistency, relevance and strong branding are all essential to build creatively effective advertising campaigns, the marketers behind Aldi’s ‘A Christmas Carrot’ and Marmite’s ‘Flippin Tasty’ ads have revealed.”
‘Don’t be afraid of consistency’: Marketers on the driving factors behind effective advertising
The marketers behind two highly effective Unilever and Aldi ads explain what it takes to build a creatively effective campaign.